Social Media Governance: Analyzing Guidelines Based on the Matching of Intended and Actual Use

Bibtex

Cite as text

						@Select Types{,
							 
							 
							 
							 
							 
							Journal   = "Band-1",
							 Title= "Social Media Governance: Analyzing Guidelines Based on the Matching of Intended and Actual Use", 
							Author= "Björn Kruse, Bastian Kordyaka", 
							Doi= "https://doi.org/10.30844/wi_2020_o4-kruse", 
							 Abstract= "Guidelines are one of the most prevalent tools of social media (SM) governance, since they reflect the decision-makers intended form of organizational usage. However, social media are malleable technologies that do not lend themselves to immediate forms of usage determined by their features. This leads to a misbalance between once established (static) guidelines failing to govern (evolving) actual use of SM by organizations over time. In this paper, we focus on the intended form of usage by analyzing existing guidelines of 24 German organizations. Afterwards, we classify those guidelines according to their purpose and show that they do not sufficiently take into account the characteristics of malleable SM they are supposed to govern. Our goal is to help practitioners and researchers gaining a better understanding of adapting guidelines for regulating usage of malleable IT artifacts.

", 
							 Keywords= "Social Media, Governance, Guidelines, Adoption, Usage.", 
							}
					
Björn Kruse, Bastian Kordyaka: Social Media Governance: Analyzing Guidelines Based on the Matching of Intended and Actual Use. Online: https://doi.org/10.30844/wi_2020_o4-kruse (Abgerufen 23.05.24)

Abstract

Abstract

Guidelines are one of the most prevalent tools of social media (SM) governance, since they reflect the decision-makers intended form of organizational usage. However, social media are malleable technologies that do not lend themselves to immediate forms of usage determined by their features. This leads to a misbalance between once established (static) guidelines failing to govern (evolving) actual use of SM by organizations over time. In this paper, we focus on the intended form of usage by analyzing existing guidelines of 24 German organizations. Afterwards, we classify those guidelines according to their purpose and show that they do not sufficiently take into account the characteristics of malleable SM they are supposed to govern. Our goal is to help practitioners and researchers gaining a better understanding of adapting guidelines for regulating usage of malleable IT artifacts.

Keywords

Schlüsselwörter

Social Media, Governance, Guidelines, Adoption, Usage.

References

Referenzen

1. Aakhus, M., Agerfalk, P., Lyytinen, K., Te’eni, D.: Symbolic Action Research in Information Systems:. MIS Quarterly 38, 1187–1200 (2014)
2. Kaplan, A.M., Haenlein, M.: Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons 53, 59–68 (2010)
3. Nisar, T.M., Prabhakar, G., Strakova, L.: Social media information benefits, knowledge management and smart organizations. Journal of Business Research 94, 264–272 (2019)
4. Krüger, N., Brockmann, T., Stieglitz, S.: A Framework for Enterprise Social Media Guidelines. In: Americas Conference on Information Systems (AMCIS) (2013)
5. Richter, A., Riemer, K.: Malleable End-User Software. Business & Information Systems Engineering 5, 195–197 (2013)
6. Tilson, D., Lyytinen, K., Sørensen, C.: Digital Infrastructures: The Missing IS Research Agenda. Information Systems Research 21, 748–759 (2010)
7. Vaast, E., Kaganer, E.: Social media affordances and governance in the workplace: An examination of organizational policies. Journal of Computer-Mediated Communication 19, 78–101 (2013)
8. Treem, J.W., Leonardi, P.M.: Social Media Use in Organizations – Exploring the Affordances of Visibility, Editability, Persistence, and Association. Communication Yearbook, 143–189 (2012)
9. van Grembergen, W., De Haes, S.: A Research Journey into Enterprise Governance of IT, Business/IT Alignment and Value Creation. International Journal of IT/Business Alignment and Governance 1, 1–13 (2010)
10. Mayring, P.: Qualitative Inhaltsanalyse. Grundlagen und Techniken. Beltz, Weinheim (2015)
11. Aral, S., Dellarocas, C., Godes, D.: Social Media and Business Transformation: A Framework for Research. Information Systems Research 24, 3–13 (2013)
12. Riemer, K., Johnston, R.B.: Clarifying Ontological Inseparability with Heidegger’s Analysis of Equipment. MIS Quarterly 41, 1059–1081 (2017)
13. Urquhart, C., Vaast, E.: Building Social Media Theory form Case Studies: A New Frontier For IS Research. In: International Conference on Information Systems (ICIS) (2012)
14. Linke, A., Zerfass, A.: Social media governance: regulatory frameworks for successful online communications. Journal of Communication Management 17, 270–286 (2013)
15. Jennings, S.E., Blount, J.R., Weatherly, M.G.: Social Media—A Virtual Pandora’s Box. Business and Professional Communication Quarterly 77, 96–113 (2014)
16. N. N.: Ausführliche Ergebnisse zur Wirtschaftsleistung im 1. Quartal 2019. Pressemitteilung Nr. 196 vom 23. Mai 2019, https://www.destatis.de/DE/Presse/Pressemitteilungen/2019/05/PD19_196_811.html
17. Wirtz, M., Kutschmann, M.: Analyse der Beurteilerübereinstimmung für kategoriale Daten mittels Cohens Kappa und alternativer Masse. Die Rehabilitation 46, 370–377 (2007)
18. SAP SE: SAP Social Media Participation Guidelines (2009)
19. Adidas AG: Social Media Guidelines (2011)
20. Daimler AG: Social Media Leitfaden (2012)
21. EQS AG: Die Social Media Guidelines für die Mitarbeiter der Equitystory (2012)
22. Landschaftsverband Westfalen-Lippe: Der LWL im Web 2.0 – Tipps und Regeln (2010)
23. MAN SE: MAN Social Media Guideline – Orientierung im Web 2.0 (2010)
24. Riemer, K., Johnston, R.B.: Rethinking the Place of the Artefact in IS Using Heidegger’s Analysis of Equipment. European Journal of Information Systems 23, 273–288 (2013)

Most viewed articles

Meist angesehene Beiträge

GITO events | library.gito