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@Select Types{,
Journal = "Band-1",
Title= "Digital Nudging to Increase Usage of Charity Features on E-Commerce Platforms",
Author= "Christian Meske, Ireti Amojo, and Peter Mohr",
Doi= "https://doi.org/10.30844/wi_2020_k5-meske",
Abstract= "Using behavioral economic concepts to influence choice making in virtual environments, and more specifically to nudge participation in charitable projects, has provided fruitful opportunities for design science oriented IS research. This experimental study aims to compare two alternative nudges: an opt-in checkbox nudge and a forced-choice nudge in form of a textbox, to compare and contrast their effectivity. We assessed that the forced-choice nudge is significantly more effective in nudging participants to utilize charity features on an e-commerce platform, leading to the practical contribution of a new nudge and UI Element combination to reach targeted results. Moreover, we are able to provide new insights by putting nudging theory into practice and contributing to the overall theoretical nudging discourse in the IS research domain.",
Keywords= "Digital Nudging, Persuasion, Forced-Choice, Charity, ECommerce.",
}
Christian Meske, Ireti Amojo, and Peter Mohr: Digital Nudging to Increase Usage of Charity Features on E-Commerce Platforms. Online: https://doi.org/10.30844/wi_2020_k5-meske (Abgerufen 23.11.24)
Open Access
Abstract
Abstract
Using behavioral economic concepts to influence choice making in virtual environments, and more specifically to nudge participation in charitable projects, has provided fruitful opportunities for design science oriented IS research. This experimental study aims to compare two alternative nudges: an opt-in checkbox nudge and a forced-choice nudge in form of a textbox, to compare and contrast their effectivity. We assessed that the forced-choice nudge is significantly more effective in nudging participants to utilize charity features on an e-commerce platform, leading to the practical contribution of a new nudge and UI Element combination to reach targeted results. Moreover, we are able to provide new insights by putting nudging theory into practice and contributing to the overall theoretical nudging discourse in the IS research domain.
Keywords
Schlüsselwörter
Digital Nudging, Persuasion, Forced-Choice, Charity, ECommerce.
References
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