Practices for Open Business Model Innovation – An Innomediaries Perspective

Bibtex

Cite as text

						@Select Types{,
							 
							 
							 
							 
							 
							Journal   = "Band-1",
							 Title= "Practices for Open Business Model Innovation – An Innomediaries Perspective", 
							Author= "Jörg Weking, Janes Lupberger, Sebastian Hermes, Andreas Hein, Markus Böhm, and Helmut Krcmar", 
							Doi= "https://doi.org/10.30844/wi_2020_h6-weking", 
							 Abstract= "Innovative business models generate competitive advantage and are becoming more important than innovative products or processes. Despite its importance, firms continuously fail to innovate business models. Reasons are inhibiting structures, cultures and missing resources or capabilities. Integrating external stakeholders can help to overcome these barriers. Turning to innovation intermediaries, so-called “Innomediaries” support firms. Innomediaries specialize on the integration of suppliers, customers, or inventive partners (startups or universities) into innovation projects. With three in-depth case studies, we provide an actionable framework for integrating external stakeholders into business model innovation. It guides firms when, with whom, and how they can integrate external stakeholders to reduce risks and accelerate the creation of innovations. We shed light on the understudied intersection of open innovation and business model innovations and the linking role of innomediaries. Future research can extend the role of IT, protection against opportunistic behavior, and innomediaries as service platforms in innovation ecosystems.

", 
							 Keywords= "Business Model, Open Innovation, Innovation Intermediary, Case Study.
", 
							}
					
Jörg Weking, Janes Lupberger, Sebastian Hermes, Andreas Hein, Markus Böhm, and Helmut Krcmar: Practices for Open Business Model Innovation – An Innomediaries Perspective. Online: https://doi.org/10.30844/wi_2020_h6-weking (Abgerufen 26.12.24)

Abstract

Abstract

Innovative business models generate competitive advantage and are becoming more important than innovative products or processes. Despite its importance, firms continuously fail to innovate business models. Reasons are inhibiting structures, cultures and missing resources or capabilities. Integrating external stakeholders can help to overcome these barriers. Turning to innovation intermediaries, so-called “Innomediaries” support firms. Innomediaries specialize on the integration of suppliers, customers, or inventive partners (startups or universities) into innovation projects. With three in-depth case studies, we provide an actionable framework for integrating external stakeholders into business model innovation. It guides firms when, with whom, and how they can integrate external stakeholders to reduce risks and accelerate the creation of innovations. We shed light on the understudied intersection of open innovation and business model innovations and the linking role of innomediaries. Future research can extend the role of IT, protection against opportunistic behavior, and innomediaries as service platforms in innovation ecosystems.

Keywords

Schlüsselwörter

Business Model, Open Innovation, Innovation Intermediary, Case Study.

References

Referenzen

1. Weking, J., Böttcher, T., Hermes, S., Hein, A.: Does Business Model Matter for Startup Success? A Quantitative Analysis. 27th European Conference on Information Systems, p. 77 (2019)
2. Aversa, P., Haefliger, S., Reza, D.G.: Building a winning business model portfolio. MIT Sloan Management Review 58, 49–54 (2017)
3. Foss, N.J., Saebi, T.: Fifteen Years of Research on Business Model Innovation. Journal of Management 43, 200–227 (2017)
4. Gassmann, O., Frankenberger, K., Csik, M.: The St. Gallen business model navigator (2013)
5. Teece, D.J.: Business Models, Business Strategy and Innovation. Long Range Planning 43, 172–194 (2010)
6. Zott, C., Amit, R., Massa, L.: The Business Model. Recent Developments and Future Research. Journal of Management 37, 1019–1042 (2011)
7. Weking, J., Stöcker, M., Kowalkiewicz, M., Böhm, M., Krcmar, H.: Archetypes for Industry 4.0 business model innovations. 24th Americas Conference on Information Systems (2018)
8. Chesbrough, H.: Business Model Innovation. Opportunities and Barriers. Long Range Planning 43, 354–363 (2010)
9. Weking, J., Brosig, C., Böhm, M., Hein, A., Krcmar, H.: Business Model Innovation Strategies for Product Service Systems–An Explorative Study in the Manufacturing Industry. 26th European Conference on Information Systems (2018)
10. Lenka, S., Parida, V., Wincent, J.: Digitalization Capabilities as Enablers of Value Co- Creation in Servitizing Firms. Psychology & Marketing 34, 92–100 (2017)
11. Christensen, C.M., Bartman, T., van Bever, D.: The hard truth about business model innovation. MIT Sloan Management Review 58, 31 (2016)
12. Weking, J., Hein, A., Böhm, M., Krcmar, H.: A hierarchical taxonomy of business model patterns. Electronic Markets In Press, 1–22 (2018)
13. Friedrich von den Eichen, Stephan, Freiling, J., Matzler, K.: Why business model innovations fail. Journal of Business Strategy 36, 29–38 (2015)
14. Buijs, J.A.: Innovation can be taught. Research Policy 16, 303–314 (1987)
15. Hermes, S., Böhm, M., Krcmar, H.: Business Model Innovation and Stakeholder Exploring Mechanisms and Outcomes of Value Creation and Destruction. 14th International Conference on Wirtschaftsinformatik (2019)
16. Amit, R., Zott, C.: Crafting Business Architecture. The Antecedents of Business Model Design. Strategic Entrepreneurship Journal 9, 331–350 (2015)
17. Sawhney, M., Prandelli, E., Verona, G.: The power of innomediation. MIT Sloan Management Review 44, 77 (2003)
18. Mele, C., Russo-Spena, T.: Innomediary agency and practices in shaping market innovation. Industrial Marketing Management 44, 42–53 (2015)
19. Silva, M. de, Howells, J., Meyer, M.: Innovation intermediaries and collaboration. Knowledge–based practices and internal value creation. Research Policy 47, 70–87 (2018)
20. Chesbrough, H.: Open innovation: Renewing growth from industrial R&D. 10th Annual Innovation Convergences, Minneapolis 27 (2004)
21. Ebel, P., Bretschneider, U., Leimeister, J.M.: Leveraging virtual business model innovation. A framework for designing business model development tools. Information Systems Journal 26, 519–550 (2016)
22. Kazadi, K., Lievens, A., Mahr, D.: Stakeholder co-creation during the innovation process. Identifying capabilities for knowledge creation among multiple stakeholders. Journal of Business Research 69, 525–540 (2016)
23. Driessen, P.H., Hillebrand, B.: Integrating Multiple Stakeholder Issues in New Product Development. An Exploration. Journal of Product Innovation Management 30, 364–379 (2013)
24. Coombes, P.H., Nicholson, J.D.: Business models and their relationship with marketing. A systematic literature review. Industrial Marketing Management 42, 656–664 (2013)
25. Truong, Y., Simmons, G., Palmer, M.: Reciprocal value propositions in practice. Constraints in digital markets. Industrial Marketing Management 41, 197–206 (2012)
26. Mele, C.: Conflicts and value co-creation in project networks. Industrial Marketing Management 40, 1377–1385 (2011)
27. Laudien, S.M., Daxböck, B.: Business model innovation processes of average market players: A qualitative‐empirical analysis. R&D Management 47, 420–430 (2017)
28. Osterwalder, A., Pigneur, Y.: Business model generation: A handbook for visionaries, game changers, and challengers. John Wiley & Sons, Hoboken, New Jersey (2010)
29. Geissdoerfer, M., Bocken, N.M.P., Hultink, E.J.: Design thinking to enhance the sustainable business modelling process – A workshop based on a value mapping process. Journal of Cleaner Production 135, 1218–1232 (2016)
30. Geissdoerfer, M., Savaget, P., Evans, S.: The Cambridge business model innovation process. Procedia Manufacturing 8, 262–269 (2017)
31. Frankenberger, K., Weiblein, T., Csik, M., Gassmann, O.: The 4I-framework of business model innovation. A structured view on process phases and challenges. International Journal of Product Development 18, 249 (2013)
32. Chesbrough, H.W.: Why companies should have open business models. MIT Sloan Management Review 48, 22 (2007)
33. Saebi, T., Foss, N.J.: Business models for open innovation. Matching heterogeneous open innovation strategies with business model dimensions. European Management Journal 33, 201–213 (2015)
34. Freeman, R.E., Reed, D.L.: Stockholders and Stakeholders. A New Perspective on Corporate Governance. California Management Review 25, 88–106 (1983)
35. Jonas, J.M., Roth, A.: Stakeholder integration in service innovation – an exploratory case study in the healthcare industry. International Journal of Technology Management 73, 91 (2017)
36. Zogaj, S., Bretschneider, U.: Customer integration in new product development – A literature review concerning the appropriateness of different customer integration methods to attain customer knowledge. 20th European Conference on Information Systems, p. 208 (2012)
37. Yin, R.K.: Case study research. Design and methods. SAGE, Los Angeles, London, New Delhi, Singapore, Washington, DC (2014)
38. Gläser, J., Laudel, G.: Experteninterviews und qualitative Inhaltsanalyse als Instrumente rekonstruierender Untersuchungen. VS Verlag für Sozialwissenschaften, Wiesbaden (2009)
39. Robinson, O.C.: Sampling in Interview-Based Qualitative Research. A Theoretical and Practical Guide. Qualitative Research in Psychology 11, 25–41 (2013)
40. Miles, M.B., Huberman, A.M., Saldaña, J.: Qualitative data analysis. A methods sourcebook. SAGE Publications, Inc, Thousand Oaks (2013)
41. Alam, I.: Removing the fuzziness from the fuzzy front-end of service innovations through customer interactions. Industrial Marketing Management 35, 468–480 (2006)
42. Howell, J.M., Boies, K.: Champions of technological innovation. The influence of contextual knowledge, role orientation, idea generation, and idea promotion on champion emergence. The Leadership Quarterly 15, 123–143 (2004)
43. Ries, E.: The lean startup. How today’s entrepreneurs use continuous innovation to create radically successful businesses. Penguin Group, London, England (2017)
44. Frankenberger, K., Weiblen, T., Gassmann, O.: Network configuration, customer centricity, and performance of open business models. A solution provider perspective. Industrial Marketing Management 42, 671–682 (2012)
45. James, L.R., Demaree, R.G., Wolf, G.: Estimating within-group interrater reliability with and without response bias. Journal of Applied Psychology 69, 85–98 (1984)
46. Hein, A., Schreieck, M., Riasanow, T., Setzke, D.S., Wiesche, M., Böhm, M., Krcmar, H.: Digital platform ecosystems. Electronic Markets In Press (2019)
47. Hein, A., Weking, J., Schreieck, M., Wiesche, M., Böhm, M., Krcmar, H.: Value cocreation practices in business-to-business platform ecosystems. Electronic Markets 29, 503–518 (2019)
48. Witell, L., Gustafsson, A., D. Johnson, M.: The effect of customer information during new product development on profits from goods and services. European Journal of Marketing 48, 1709–1730 (2014)
49. Edvardsson, B., Kristensson, P., Magnusson, P., Sundström, E.: Customer integration within service development—A review of methods and an analysis of insitu and exsitu contributions. Technovation 32, 419–429 (2012)
50. Gebauer, H., Gustafsson, A., Witell, L.: Competitive advantage through service differentiation by manufacturing companies. Journal of Business Research 64, 1270–1280 (2011)
51. Gassmann, O.: Opening up the innovation process. Towards an agenda. R&D Management 36, 223–228 (2006)
52. Knockaert, M., Spithoven, A.: Under Which Conditions Do Technology Intermediaries Enhance Firms’ Innovation Speed? The Case of Belgium’s Collective Research Centres. Regional Studies 48, 1391–1403 (2014)

Most viewed articles

Meist angesehene Beiträge

GITO events | library.gito