Deutsch
Bibtex
Cite as text
@Select Types{,
Journal = "Band-1",
Title= "TO USE OR NOT TO USE: THE RELATIONSHIP BETWEEN PERSONALITY TRAITS AND INSTAGRAM USAGE",
Author= "Carlos Jennewein, Annika Baumann, Stefan Lessmann",
Doi= "https://doi.org/10.30844/wi_2020_o3-jennewein",
Abstract= "Despite its social and economic relevance, Instagram and its users have rarely been in the focus of research so far. Specifically, who uses the platform how is not well understood so far. This study aims to close this research gap by investigating the relationship between personality traits and Instagram usage by conducting an online survey. Our results show that there is a positive relationship between extraversion and the number of followers and followings a user has. Furthermore, there is a negative relationship between conscientiousness and visit duration on the platform. Users with private profiles are higher in agreeableness compared to users with public profiles. Moreover, early users of Instagram are higher in extraversion and lower in neuroticism compared to users who joined the platform recently.",
Keywords= "Instagram, Social networking site, Big Five, OCEAN, Personality traits.
",
}
Carlos Jennewein, Annika Baumann, Stefan Lessmann: TO USE OR NOT TO USE: THE RELATIONSHIP BETWEEN PERSONALITY TRAITS AND INSTAGRAM USAGE. Online: https://doi.org/10.30844/wi_2020_o3-jennewein (Abgerufen 26.12.24)
Open Access
Abstract
Abstract
Despite its social and economic relevance, Instagram and its users have rarely been in the focus of research so far. Specifically, who uses the platform how is not well understood so far. This study aims to close this research gap by investigating the relationship between personality traits and Instagram usage by conducting an online survey. Our results show that there is a positive relationship between extraversion and the number of followers and followings a user has. Furthermore, there is a negative relationship between conscientiousness and visit duration on the platform. Users with private profiles are higher in agreeableness compared to users with public profiles. Moreover, early users of Instagram are higher in extraversion and lower in neuroticism compared to users who joined the platform recently.
Keywords
Schlüsselwörter
Instagram, Social networking site, Big Five, OCEAN, Personality traits.
References
Referenzen
1. Acopio, J. R. B., Bance, L. O.: Personality traits as predictors of Facebook use. International Journal of Psychology and Counselling 8, 45–52 (2016)
2. Amichai-Hamburger, Y.: Internet and personality. Computers in Human Behavior 18, 1– 10 (2002)
3. Amichai-Hamburger, Y., Vinitzky, G.: Social network use and personality. Computers in Human Behavior 26, 6, 1289–1295 (2010)
4. Amiel, T., Sargent, S. L.: Individual differences in Internet usage motives. Computers in Human Behavior 20, 6, 711–726 (2004)
5. Asendorpf, J. B., Neyer, F. J.: Psychologie der Persönlichkeit. 5th Edition. Springer, Heidelberg (2012)
6. Bachrach, Y., Kosinski, M., Graepel, T., Kohli, P., Stillwell, D.: Personality and patterns of Facebook usage. In: Proceedings of the 4th Annual ACM Web Science Conference, pp. 24–32. ACM, New York (2012)
7. Borkenau, P., Ostendorf, F.: NEO-FFI, NEO-Fünf-Faktoren-Inventar nach Costa und McCrae. Manual. 2nd. Edition. Hogrefe, Göttingen (2008)
8. Bortz, J., Döring, N.: Forschungsmethoden und Evaluation für Human- und Sozialwissenschaftler. 4th Edition. Springer Medizin, Heidelberg (2006)
9. Brailovskaia, J., Bierhoff, H. W.: Sensationssuchende Narzissten, Extraversion und Selbstdarstellung in sozialen Netzwerken im Web 2.0. Journal of Business and Media Psychology 3, 2, 43–56 (2012)
10. Caci, B., Cardaci, M., Tabacchi, M. E., Scrima, F.: Personality variables as predictors of Facebook usage. Psychological Reports 114, 2, 528–539 (2014)
11. Chen, X., Pan, Y., Guo, B.: The influence of personality traits and social networks on the self-disclosure behavior of social network site users. Internet Research 26, 3, 566–586 (2016)
12. Cohen, J.: Statistical power analysis for the behavioral sciences. 2nd Edition. Lawrence Erlbaum Associates. Hillsdale, NJ (1988)
13. Correa, T., Hinsley, A. W., De Zuniga, H. G.: Who interacts on the Web? The intersection of users’ personality and social media use. Computers in Human Behavior 26, 2, 247–253 (2010)
14. Costa, P. T., McCrae, R. R.: The NEO PI/FFI manual supplement. Psychological Assessment Resources. Odessa (1989)
15. Cox, B.: Differential functioning by high and low impression management groups on a Big Five Applicant Screening Tool. Auburn University (2010)
16. Devaraj, S., Easley, R. F., Crant, J. M.: Research note – How does personality matter? Relating the five-factor model to technology acceptance and use. Information Systems Research 19, 1, 93–105 (2008)
17. Ellison, N. B., Steinfield, C., Lampe, C.: The Benefits of Facebook Friends: Social Capital and College Students’ Use of Online Social Network Sites. Journal of Computer-Mediated Communication 12, 4, 1143–1168 (2007)
18. Ferwerda, B., Schedl, M., Tkalcic, M.: Using Instagram picture features to predict users’ personality. In: Tian, Q., Sebe, N., Qi, G.-J., Huet, B., Hong, R., Liu, X.: Multimedia Modeling, pp. 850-861. Springer, Cham (2016)
19. Ferwerda, B., Tkalcic, M.: You Are What You Post: What the Content of Instagram Pictures Tells About Users’ Personality. IUI Workshops (2018)
20. Golbeck, J.: Introduction to Social Media Investigation. Elsevier, Waltham (2015)
21. Guadagno, R. E., Okdie, B. M., Eno, C. A.: Who blogs? Personality predictors of blogging. Computers in Human Behavior 24, 5, 1993–2004 (2008)
22. Hamid, N. A., Ishak, M. S., Yazam, S. S. N. M.: Facebook, YouTube and Instagram: exploring their effects on undergraduate students’ personality traits. The Journal of Social Media in Society 4, 2, 138–165 (2015)
23. Hughes, D. J., Rowe, M., Batey, M., Lee, A.: A tale of two sites: Twitter vs. Facebook and the personality predictors of social media usage. Computers in Human Behavior 28, 2, 561–569 (2011)
24. Hunt, D. S., Langstedt, E.: The Influence of Personality Factors and Motives on Photographic Communication. The Journal of Social Media in Society 3, 2, 42–64 (2014)
25. John, O. P., Srivastava, S.: The Big Five Trait Taxonomy: History, Measurement, and Theoretical Perspectives. In: Pervin, L. A., John, O. P.: Handbook of personality theory and research, pp. 102–138. Guilford Press, New York (1999)
26. Kim, J. H., Kim, Y.: Instagram user characteristics and the color of their photos: Colorfulness, color diversity, and color harmony. Information Processing & Management 56, 4, 1494–1505 (2018)
27. Körner, A., Geyer, M., Brähler, E.: Das NEO-Fünf-Faktoren Inventar (NEO-FFI), Validierung anhand einer deutschen Bevölkerungsstichprobe. Diagnostica 48, 1, 19–27 (2002)
28. Landers, R. N., Lounsbury, J. W.: An investigation of Big Five and narrow personality traits in relation to Internet usage. Computers in Human Behavior 22, 2, 283–293 (2006)
29. Lee, E., Ahn, J., Kim, Y. J.: Personality traits and self-presentation at Facebook. Personality and Individual Differences 69, 162–167 (2014)
30. Lynn, T., Muzellec, L., Caemmerer, B., Turley, D.: Social network sites: early adopters’ personality and influence. Journal of Product & Brand Management 26, 1, 42–51 (2017)
31. McCrae, R. R., John, O. P.: An introduction to the five‐factor model and its applications. Journal of Personality 60, 2, 175–215 (1992)
32. McElroy, J. C., Hendrickson, A. R., Townsend, A. M., DeMarie, S. M.: Dispositional factors in internet use: personality versus cognitive style. MIS quarterly 31, 809–820 (2007)
33. Moore, K., McElroy, J. C.: The influence of personality on Facebook usage, wall postings, and regret. Computers in Human Behavior 28, 1, 267–274 (2012)
34. Petrocchi, N., Asnaani, A., Martinez, A. P., Nadkarni, A., Hofmann, S. G.: Differences between people who use only Facebook and those who use Facebook plus Twitter. International Journal of Human-Computer Interaction 31, 2, 157–165 (2015)
35. Quintelier, E., Theocharis, Y.: Online political engagement, Facebook, and personality traits. Social Science Computer Review 31, 3, 280–290 (2013)
36. Ross, C., Orr, E. S., Sisic, M., Arseneault, J. M., Simmering, M. G., Orr, R. R.: Personality and motivations associated with Facebook use. Computers in Human Behavior 52, 2, 578– 586 (2009)
37. Ryan, T., Xenos, S.: Who uses Facebook? An investigation into the relationship between the Big Five, shyness, narcissism, loneliness, and Facebook usage. Computers in Human Behavior 27, 5, 1658–1664 (2011)
38. Sheldon, P., Bryant, K.: Instagram: Motives for its use and relationship to narcissism and contextual age. Computers in Human Behavior 58, 89–97 (2016)
39. Statista 2019a: Anzahl der monatlich aktiven Instagram Nutzer weltweit in ausgewählten Monaten von Januar 2013 bis Juni 2018 (in Millionen), https://de.statista.com/statistik/daten/studie/300347/umfrage/monatlich-aktive-nutzer-mauvon- instagram-weltweit (Accessed: 08.08.2019).
40. Statista 2019b: Projected revenue of Instagram from 2017 to 2019 (in billion U.S. dollars), https://www.statista.com/statistics/271633/annual-revenue-of-instagram (Accessed
08.08.2019).
41. Taber, L., Whittaker, S.: Personality Depends on The Medium: Differences in Self- Perception on Snapchat, Facebook and Offline. Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems. Paper No. 607, New York (2018)
42. Teh, P. L., Yong, C. C., Chong, C. W., Yew, S. Y.: Do the Big Five Personality Factors affect knowledge sharing behaviour? A study of Malaysian universities. Malaysian Journal of Library & Information Science 16, 1, 47–62 (2011)
43. Wang, J. L., Jackson, L. A., Zhang, D. J., Su, Z. Q.: The relationships among the Big Five Personality factors, self-esteem, narcissism, and sensation-seeking to Chinese University students’ uses of social networking sites (SNSs). Computers in Human Behavior 28, 6, 2313–2319 (2012)
44. Wehrli, S.: Personality on social network sites: An application of the five factor Model. ETH Sociology Working Paper No. 7. Zürich (2008)
45. Wilson, K., Fornasier, S., White, K. M.: Psychological predictors of young adults’ use of social networking sites. Cyberpsychology, Behavior, and Social Networking 13, 2, 173– 177 (2010)
46. Xu, R., Frey, R. M., Fleisch, E., Ilic, A.: Understanding the impact of personality traits on mobile app adoption-Insights from a large-scale field study. Computers in Human Behavior 62, 244–256 (2016)
47. Zielgruppen bei Facebook: How to Connect with New Audiences on Instagram. https://www.facebook.com/business/news/insights/how-to-connect-with-new-audienceson- instagram (Accessed: 15.11.2019).
48. Zywica, J., Danowski J.: The faces of Facebookers: investigating social enhancement and social compensation hypotheses; predicting Facebook™ and offline popularity from sociability and self-esteem, and mapping the meanings of popularity with semantic networks. Journal of Computer-Mediated Communication 14, 1, 1–34 (2008)