English
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@Select Types{,
Journal = "Band-1",
Title= "The Future of Grocery Shopping? A Taxonomy-Based Approach to Classify E-Grocery Fulfillment Concepts",
Author= "Christoph von Viebahn, Marvin Auf der Landwehr and Maik Trott",
Doi= "https://doi.org/10.30844/wi_2020_j2-viebahn",
Abstract= "In order to cope with competition and sustain business performance within a digital environment, grocery providers need to identify and establish suitable fulfillment models. During the last two decades, a huge amount of fulfillment concepts has emerged, emphasizing different focus points. With this contribution, we aim to structure the field of e-grocery fulfillment and support retailers in choosing or refining profitable fulfillment models. Based on a systematic literature review and several fulfillment instances, we developed a taxonomy with 20 dimensions and 61 characteristics. Subsequently, a cluster analysis was employed to identify six concept archetypes, serving as useful basis for digital grocery business. Ultimately, our results provide a foundation for both academia and retail to advance the knowledge of e-service fulfillment models.
",
Keywords= "Digital Transformation, Taxonomy, Home Delivery, E-Grocery, Cluster Analysis",
}
Christoph von Viebahn, Marvin Auf der Landwehr and Maik Trott: The Future of Grocery Shopping? A Taxonomy-Based Approach to Classify E-Grocery Fulfillment Concepts. Online: https://doi.org/10.30844/wi_2020_j2-viebahn (Abgerufen 24.11.24)
Open Access
Abstract
Abstract
In order to cope with competition and sustain business performance within a digital environment, grocery providers need to identify and establish suitable fulfillment models. During the last two decades, a huge amount of fulfillment concepts has emerged, emphasizing different focus points. With this contribution, we aim to structure the field of e-grocery fulfillment and support retailers in choosing or refining profitable fulfillment models. Based on a systematic literature review and several fulfillment instances, we developed a taxonomy with 20 dimensions and 61 characteristics. Subsequently, a cluster analysis was employed to identify six concept archetypes, serving as useful basis for digital grocery business. Ultimately, our results provide a foundation for both academia and retail to advance the knowledge of e-service fulfillment models.
Keywords
Schlüsselwörter
Digital Transformation, Taxonomy, Home Delivery, E-Grocery, Cluster Analysis
References
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