Digitalization of Local Owner-Operated Retail Outlets: Between Customer Demand, Competitive Challenge and Business Persistence

Bibtex

Cite as text

						@Select Types{,
							 
							 
							 
							 
							 
							Journal   = "Band-1",
							 Title= "Digitalization of Local Owner-Operated Retail Outlets: Between Customer Demand, Competitive Challenge and Business Persistence", 
							Author= "Lars Bollweg, Richard Lackes, Markus Siepermann, and Peter Weber", 
							Doi= "https://doi.org/10.30844/wi_2020_j5-bollweg", 
							 Abstract= "The digitalization of the retail industry is a disruptive innovation process that threatens the very existence of Local Owner Operated Retail Outlets (LOOROs). Despite the manifold digital options to regain competitive power, LOOROs struggle in their digital transformation and persist often in their traditional business behavior. As their customers get more and more used to buying via digital channels, they more and more expect the provision of digital services. This paper and the presented study aim to understand why the LOOROs are so hesitant. Our results show that the owners of LOOROs are often decoupled from their near and far business environment. This leads to a wrong selfassessment and implies the risk that the services provided do neither match the competitive environment nor customer expectations.

", 
							 Keywords= "Digitalization, innovation, business transformation, retail outlets.", 
							}
					
Lars Bollweg, Richard Lackes, Markus Siepermann, and Peter Weber: Digitalization of Local Owner-Operated Retail Outlets: Between Customer Demand, Competitive Challenge and Business Persistence. Online: https://doi.org/10.30844/wi_2020_j5-bollweg (Abgerufen 20.08.22)

Abstract

Abstract

The digitalization of the retail industry is a disruptive innovation process that threatens the very existence of Local Owner Operated Retail Outlets (LOOROs). Despite the manifold digital options to regain competitive power, LOOROs struggle in their digital transformation and persist often in their traditional business behavior. As their customers get more and more used to buying via digital channels, they more and more expect the provision of digital services. This paper and the presented study aim to understand why the LOOROs are so hesitant. Our results show that the owners of LOOROs are often decoupled from their near and far business environment. This leads to a wrong selfassessment and implies the risk that the services provided do neither match the competitive environment nor customer expectations.

Keywords

Schlüsselwörter

Digitalization, innovation, business transformation, retail outlets.

References

Referenzen

Leider ist der Eintrag nur auf Amerikanisches Englisch verfügbar.

Most viewed articles

Meist angesehene Beiträge

GITO events | library.gito