Deutsch
Bibtex
Cite as text
@Select Types{,
Journal = "Band-1",
Title= "Blockchain and Trust in the Platform Economy: The Case of Peer-to-Peer Sharing",
Author= "David Dann, Florian Hawlitschek, Christian Peukert, Carl Martin, and Christof Weinhardt",
Doi= "https://doi.org/10.30844/wi_2020_n2-dann",
Abstract= "Blockchain technology is an innovation of the 21st century that is supposed to act as a trust-building factor and may provide the foundation for trust-free systems as well as market exchanges. We investigate how the trustrelated properties of blockchain technology influence trust relationships of participants in the platform economy. Building on the pilot study of Hawlitschek [1], we conduct a scenario-based online survey with participants taking the role of a customer on a blockchain-based peer-to-peer rental platform. Our results confirm that while trust in peers and shared products have no overall significant effect on rental intentions, trust in blockchain technology and the community of blockchain users drive rental intentions mediated by trust in the blockchain-based platform. Our study sheds light on how established trust relationships shift from a peer and product focus towards trust in platforms and their underlying technology.
",
Keywords= "peer-to-peer sharing, platform economy, blockchain, trust",
}
David Dann, Florian Hawlitschek, Christian Peukert, Carl Martin, and Christof Weinhardt: Blockchain and Trust in the Platform Economy: The Case of Peer-to-Peer Sharing. Online: https://doi.org/10.30844/wi_2020_n2-dann (Abgerufen 24.04.24)
Open Access
Abstract
Abstract
Blockchain technology is an innovation of the 21st century that is supposed to act as a trust-building factor and may provide the foundation for trust-free systems as well as market exchanges. We investigate how the trustrelated properties of blockchain technology influence trust relationships of participants in the platform economy. Building on the pilot study of Hawlitschek [1], we conduct a scenario-based online survey with participants taking the role of a customer on a blockchain-based peer-to-peer rental platform. Our results confirm that while trust in peers and shared products have no overall significant effect on rental intentions, trust in blockchain technology and the community of blockchain users drive rental intentions mediated by trust in the blockchain-based platform. Our study sheds light on how established trust relationships shift from a peer and product focus towards trust in platforms and their underlying technology.
Keywords
Schlüsselwörter
peer-to-peer sharing, platform economy, blockchain, trust
References
Referenzen
1. Hawlitschek, F.: In Blockchain we trust: Consumer trust relationships in the sharing economy 2.0. In: Wruk, D., Oberg, A., and Maurer, I. (eds.) Perspectives on the Sharing Economy. pp. 148–155. Cambridge Scholar Publishing (2019).
2. Sundararajan, A.: The sharing economy: The end of employment and the rise of crowd-based capitalism. MIT Press, Cambridge (2016).
3. Van Alstyne, M., Parker, G., Choudary, S.P.: Pipelines, platforms, and the new rules of strategy. Harv. Bus. Rev. 94, 54–63 (2016).
4. Hodapp, D., Hawlitschek, F., Kramer, D.: Value Co-Creation in Nascent Platform Ecosystems: A Delphi Study in the Context of the Internet of Things. In: ICIS 2019 Proceedings. pp. 1–17 (2019).
5. Dann, D., Teubner, T., Weinhardt, C.: Poster child and guinea pig—Insights from a structured literature review on Airbnb. Int. J. Contemp. Hosp. Manag. 31, (2019).
6. Frenken, K., Schor, J.: Putting the sharing economy into perspective. Environ. Innov. Soc. Transitions. 23, 3–10 (2017).
7. European Commission: A European agenda for the collaborative economy. Commun. from Comm. to Eur. Parliam. Counc. Eur. Econ. Soc. Comm. Comm. Reg. (2016).
8. AirbnbHell: AirbnbHell: uncensored Airbnb stories from hosts and guests, https://www.airbnbhell.com/.
9. Gebbia, J.: How Airbnb Designs for Trust, (2016).
10. Hawlitschek, F., Teubner, T., Weinhardt, C.: Trust in the Sharing Economy. Die Unternehmung. 70, 26–44 (2016).
11. Möhlmann, M., Geissinger, A.: Trust in the sharing economy: Platform-mediated peer trust. In: Handbook on the Law of the Sharing Economy. Cambridge University Press (2018).
12. Hawlitschek, F., Teubner, T., Adam, M.T.P., Borchers, N., Möhlmann, M., Weinhardt, C., Moehlmann, M., Weinhardt, C.: Trust in the Sharing Economy: An Experimental Framework. In: ICIS 2016 Proceedings. pp. 1–14 (2016).
13. Möhlmann, M.: Digital trust and peer-to-peer collaborative consumption platforms: A mediation analysis. Work. Pap. (2016).
14. Söllner, M., Hoffmann, A., Leimeister, J.M.: Why different trust relationships matter for information systems users. Eur. J. Inf. Syst. 25, 274–287 (2016).
15. Hamari, J., Sjöklint, M., Ukkonen, A.: The sharing economy: Why people participate in collaborative consumption. J. Assoc. Inf. Sci. Technol. 67, 2047–2059 (2016).
16. Hawlitschek, F., Notheisen, B., Teubner, T.: The limits of trust-free systems: A literature review on blockchain technology and trust in the sharing economy. Electron. Commer. Res. Appl. 29, 50–63 (2018).
17. Seebacher, S., Schüritz, R.: Blockchain Technology as an Enabler of Service Systems: A Structured Literature Review. In: Proceedings of the 2017 International Conference on Exploring Services Science. pp. 12–23. , Cham (2017).
18. Beck, R.: Beyond Bitcoin: The Rise of Blockchain World. Computer (Long. Beach. Calif). 51, 54–58 (2018).
19. Lundy, L.: Blockchain and the sharing economy 2.0, https://www.ibm.com/developerworks/library/iot-blockchain-sharingeconomy/ index.html.
20. Glaser, F.: Pervasive Decentralisation of Digital Infrastructures : A Framework for Blockchain enabled System and Use Case Analysis. In: HICSS 2017 Proceedings. pp. 1543–1552 (2017).
21. Bolton, G.E., Katok, E., Ockenfels, A.: Trust among Internet Traders: A Behavioral Economics Approach. Work. Pap. Ser. Econ. 5, (2004).
22. Hawlitschek, F., Teubner, T., Gimpel, H.: Understanding the sharing economy— Drivers and impediments for participation in peer-to-peer rental. In: HICSS 2016 Proceedings. pp. 4782–4791 (2016).
23. Jones, K., Leonard, L.N.K.: Trust in consumer-to-consumer electronic commerce. Inf. Manag. 45, 88–95 (2008).
24. Teubner, T.: The web of host–guest connections on Airbnb: a network perspective. J. Syst. Inf. Technol. 20, 262–277 (2018).
25. Einav, L., Farronato, C., Levin, J.: Peer-to-peer markets. Annu. Rev. Econom. 8, 615– 635 (2015).
26. Weber, T.A.: Intermediation in a Sharing Economy: Insurance, Moral Hazard, and Rent Extraction. J. Manag. Inf. Syst. 31, 35–71 (2014).
27. Nesta: The titans of the sharing economy meet their match, http://www.nesta.org.uk/2016- predictions/titans-sharing-economy-meet-match.
28. Teubner, T., Dann, D.: How platforms build trust. (2018).
29. Ert, E., Fleischer, A., Magen, N.: Trust and reputation in the sharing economy: The role of personal photos in Airbnb. Tour. Manag. 55, 62–73 (2016).
30. Ke, Q.: Sharing Means Renting?: An Entire-marketplace Analysis of Airbnb. In: Proceedings of the 2017 ACM on Web Science Conference. pp. 131–139 (2017).
31. Slee, T.: Some obvious things about internet reputation systems. Work. Pap. (2013).
32. Zervas, G., Proserpio, D., Byers, J.: A First Look at Online Reputation on Airbnb, Where Every Stay is Above Average. (2015).
33. Bridges, J., Vásquez, C.: If nearly all Airbnb reviews are positive, does that make them meaningless? Curr. Issues Tour. 21, 2057–2075 (2018).
34. Karlsson, L., Kemperman, A., Dolnicar, S.: May I sleep in your bed? Getting permission to book. Ann. Tour. Res. 62, 1–12 (2017).
35. Edelman, B.G., Luca, M.: Digital discrimination: The case of Airbnb.com. (2014).
36. Edelman, B., Luca, M., Svirsky, D.: Racial Discrimination in the Sharing Economy: Evidence from a Field Experiment. Am. Econ. J. Appl. Econ. 9, 1–34 (2017).
37. The Economist: The trust machine, https://www.economist.com/leaders/2015/10/31/the-trust-machine.
38. Greiner, M., Wang, H.: Trust-free Systems – a New Research and Design Direction to Handle Trust-Issues in P2P Systems: The Case of Bitcoin. In: AMCIS 2015 Proceedings (2015).
39. Beck, R., Müller-Bloch, C., King, J.L.: Governance in the Blockchain Economy : A Framework and Research Agenda A Framework and Research Agenda. J. Assoc. Inf. Syst. 19, 1020–1034 (2018).
40. Risius, M., Spohrer, K.: A Blockchain Research Framework. Bus. Inf. Syst. Eng. 59, 1–6 (2017).
41. Puschmann, T., Alt, R.: Sharing Economy. Bus. &}Information Syst. Eng. 58, 93–99 (2016).
42. Notheisen, B., Hawlitschek, F., Weinhardt, C.: Breaking Down the Blockchain Hype – Towards a Blockchain Market Engineering Approach. In: ECIS 2017 Proceedings (2017).
43. Auinger, A., Riedl, R.: Blockchain and trust: Refuting some widely-held misconceptions. In: ICIS 2018 Proceedings. pp. 1–9 (2018).
44. Sas, C., Khairuddin, I.E.: Exploring Trust in Bitcoin Technology: A Framework for HCI Research. In: Proceedings of the 2015 Annual Meeting of the Australian Special Interest Group for Computer Human Interaction. pp. 338–342 (2015).
45. Ahangama, S., Poo, D.C.C.: Credibility of Algorithm Based Decentralized Computer Networks Governing Personal Finances: The Case of Cryptocurrency. In: Proceedings of the 2016 International Conference on HCI in Business, Government, and Organizations. pp. 165–176 (2016).
46. Zarifis, A., Cheng, X., Dimitriou, S., Efthymiou, L.: Trust in Digital Currency Enabled Transactions Model. In: MCIS 2015 Proceedings. pp. 363–370 (2015).
47. Connolly, A.J., Kick, A.: What differentiates early organization adopters of Bitcoin from non-adopters? In: AMCIS 2015 Proceedings. pp. 1–6 (2015).
48. Ingram, C., Morisse, M.: Almost an MNC: Bitcoin entrepreneurs’ Use of collective resources and decoupling to build legitimacy. In: HICSS 2016 Proceedings. pp. 4083– 4092. IEEE (2016).
49. Ingram, C.E., Morrisse, M., Teigland, R.: “A bad apple went away”: Exploring resilience among bitcoin entrepreneurs. In: ECIS 2016 Proceedings. pp. 1–11 (2016).
50. Tumasjan, A., Beutel, T.: Blockchain-Based Decentralized Business Models in the Sharing Economy: A Technology Adoption Perspective. In: Treiblmaier, H. and Beck, R. (eds.) Business Transformation through Blockchain: Volume I. pp. 77–120. Springer International Publishing, Cham (2019).
51. Mehrwald, P., Treffers, T., Titze, M., Welpe, I.: Blockchain Technology Application in the Sharing Economy: A Proposed Model of Effects on Trust and Intermediation. In: HICSS 2019 Proceedings. pp. 4585–4594 (2019).
52. Teubner, T., Hawlitschek, F., Adam, M.T.P.: Reputation transfer. Bus. Inf. Syst. Eng. 61, 229–235 (2019).
53. Bock, O., Baetge, I., Nicklisch, A.: hroot: Hamburg Registration and Organization Online Tool. Eur. Econ. Rev. 71, 117–120 (2014).
54. Godelnik, R.: Millennials and the sharing economy: Lessons from a ‘buy nothing new, share everything month’ project. Environ. Innov. Soc. Transitions. 23, 40–52 (2017).
55. Ranzini, G., Newlands, G., Anselmi, G., Andreotti, A., Eichhorn, T., Etter, M., Hoffmann, C.P., Jürss, S., Lutz, C.: Millennials and the Sharing Economy: European Perspectives. SSRN Electron. J. (2017).
56. European Union: Exploratory study of consumer issues in online peer-to-peer platform markets, (2017).
57. PwC: The Sharing Economy. Consum. Intell. Ser. 1–30 (2015).
58. Akbar, P., Mai, R., Hoffmann, S.: When do Materialistic Consumers Join Commercial Sharing Systems. J. Bus. Res. 69, 4215–4224 (2016).
59. Dohmen, T., Falk, A., Huffman, D., Sunde, U., Schupp, J., Wagner, G.G.: Individual risk attitudes: Measurement, determinants, and behavioral consequences. J. Eur. Econ. Assoc. 9, 522–550 (2011).
60. Gefen, D.: E-commerce: the role of familiarity and trust. Omega. 28, 725–737 (2000).
61. Hair, J.F.J., Hult, G.T.M., Ringle, C.M., Sarstedt, M.: A Primer on Partial Least Squares Structural Equation Modeling. Sage Publications, New York (2016).
62. Gefen, D., Straub, D.W., Rigdon, E.E.: An Update and Extension to SEM Guidelines for Administrative and Social Science Research. MIS Q. 35, iii–xiv (2011).
63. Cohen, J.: A power primer. Psychol. Bull. 112, 155–159 (1992).
64. Hair, J.F., Ringle, C.M., Sarstedt, M.: PLS-SEM: Indeed a Silver Bullet. J. Mark. Theory Pract. 19, 139–152 (2011).
65. Fornell, C., Larcker, D.F.: Evaluating structural equation models with unobservable variables and measurement error. J. Mark. Res. 18, 39–50 (1981).
66. Ringle, C.M., Wende, S., Becker, J.-M.: SmartPLS 3, http://www.smartpls.com.
67. Henseler, J., Ringle, C.M., Sinkovics, R.R.: The Use of Partial Least Squares Path Modeling in International Marketing. Adv. Int. Mark. 20, 277–319 (2009).
68. Cohen, J.: Statistical Power Analysis for the Behavioral Sciences. Lawrence Erlbaum Associates, Mahwah (1988).
69. Landis, J.R., Koch, G.G.: The Measurement of Observer Agreement for Categorical Data. Biometrics. 33, 159–174 (1977).
70. ter Huurne, M., Ronteltap, A., Corten, R., Buskens, V.: Antecedents of trust in the sharing economy: A systematic review. J. Consum. Behav. 16, 485–498 (2017).
71. Wessel, M., Thies, F., Benlian, A.: Competitive Positioning of Complementors on Digital Platforms: Evidence from the Sharing Economy. In: ICIS 2017 Proceedings. pp. 1–18 (2017).
72. Lu, Y., Zhao, L., Wang, B.: From virtual community members to C2C e-commerce buyers: Trust in virtual communities and its effect on consumers’ purchase intention. Electron. Commer. Res. Appl. 9, 346–360 (2010).