You Write What You Are – Exploring the Relationship between Online Reviewers’ Personality Traits and Their Reviewing Behavior

Bibtex

@Select Types{,
  
   
  
   
  title    = "You Write What You Are – Exploring the Relationship between Online Reviewers’ Personality Traits and Their Reviewing Behavior", 
  author    = "Martin Poniatowski and Jürgen Neumann", 
  doi    = "https://doi.org/10.30844/wi_2020_o6-poniatowski", 
  abstract    = "Online review system designers implement different design features to nudge their systems’ users towards behaving in a certain way, e.g., by providing review templates to influence the content of reviews. Most of these measures apply to all users equally and do not take the individual reviewers’ personality into account. Based on identified gaps within research on online reviews [1], as a first step to close one of these gaps, we present an exploratory study that reveals the relationship between personality traits and reviewing behavior. We analyze a comprehensive dataset of restaurant reviews from Yelp and determine the Big Five personality traits of each reviewer using IBM Watson. Amongst others, our results suggest that reviewers, who are rather extroverted, are less likely to write long reviews. These insights emphasize that design features should be developed with the reviewers’ personality in mind and thus bear potential for future research.

", 
  keywords    = "Online Review, Online Rating, Big Five, User Personality, Personality Traits
", 
}

Abstract

Abstract

Online review system designers implement different design features to nudge their systems’ users towards behaving in a certain way, e.g., by providing review templates to influence the content of reviews. Most of these measures apply to all users equally and do not take the individual reviewers’ personality into account. Based on identified gaps within research on online reviews [1], as a first step to close one of these gaps, we present an exploratory study that reveals the relationship between personality traits and reviewing behavior. We analyze a comprehensive dataset of restaurant reviews from Yelp and determine the Big Five personality traits of each reviewer using IBM Watson. Amongst others, our results suggest that reviewers, who are rather extroverted, are less likely to write long reviews. These insights emphasize that design features should be developed with the reviewers’ personality in mind and thus bear potential for future research.

Keywords

Schlüsselwörter

Online Review, Online Rating, Big Five, User Personality, Personality Traits

References

Referenzen

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